Call Upon Yoda

Yet another Star Wars Epidode III tie-in campaign: "Call Upon Yoda" from the folks at Pepsi, with Hasbro and Lego. With this one, there's a code inside the Fridgemate box. You go to the website and type in the code--after yegistering at Yahoo!--and then a Star Wars character appears in a new window. If it's Yoda, you win a prize. "If the Jedi Master responds, you win!" Unfortunately for me, Darth Vader answered. Oh well.

I guess the concept here is that a Jedi in trouble can always "Call Upon Yoda," but Yoda doesn't always answer the phone, and there's no voicemail in the Force. Overall, a pretty lame tie-in.

We were at Giant yesterday, and I saw plenty of tie-ins. So this continuing series will, er, continue.

Light posting the past couple of days (as in no posts) because of travel and other commitments. But I stored up plenty of ideas for posts, and my schedule is pretty light today . . . .