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Sunday, April 09, 2006

That Bumper Sticker Has Neither Rhyme nor Reason

I saw this on a bumper sticker today (car had Virginia plates, if that's relevant, which it probably isn't): "Be Smart/Be Chic/Make It Click."

The bumper sticker refers to buckling your seat belt, of course. The "author" of the slogan--does a slogan have an author?--paired up "chic" and "click," so s/he apparently doesn't know how one of those words is pronounced. It's possible that in Virginia they pronounce "click" as "cleek," but I doubt it.

Now for the no reason part: Buckling your safety belt may make you safer (er, that's tautological?), but it doesn't make you more "chic." Or cooler. I doubt that bumper stickers can change this.


At 4:05 PM, Blogger Wilson Freeman said...

a very funny post. Maybe the bumper sticker is meant to be tounge in cheek (chick)

At 3:09 PM, Blogger lips said...

On the other hand, here's a bumper sticker that really "clicked": "Reform Congress Without DELAY." I saw more than one of these in Houston at the end of March...


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